INDUSTRY
Construction€148 billion in 2019, the building market is made up of 3 sectors of activity: building craftsmen, builders and property developers (including building materials companies) and finally public works.
Key issues: energy performance and digital modeling.
The building industry is the largest consumer of energy in Europe, both during construction and throughout its life cycle. Energy performance has therefore become a real issue that is being encouraged by the French government.
The new RE2020 regulation that succeeds the RT 2012 requires that newly constructed buildings produce more energy than they consume. Companies that specialize in energy performance, whether for construction or renovation, should therefore be able to make the most of the situation.
In addition, the building market is going digital. In addition to site management and monitoring software that helps increase productivity, and therefore competitiveness, professionals in the sector are increasingly using BIM. Building Information Modeling allows to design a construction project in a collaborative way. The 3D digital model allows to visualize each element of the building and to anticipate the problems before going to the construction phase. This mode of design is also very useful to put in place the necessary measures to protect the environment.
Energy standards and digital technology impact the entire value chain of the sector. The future “digital passport” of the building, which will gather all its characteristics, especially in terms of energy, opens a window on transparency, as in the automotive sector. The players (building material manufacturers, developers, general contractors) must more than ever take on the role of partners in a sector where relations have historically been tough and thorny.
The sector has been negatively impacted by the Covid-19 health crisis, but the outlook is good for renovation – and especially energy renovation.
The building market has seen a sharp drop in activity, to -15.2%, due in particular to the strict confinement of March 2020 and the near-total halt of building sites, particularly in new construction. The new housing sector has collapsed by 22.5%, but the improvement-maintenance sector is resisting the crisis quite well, with a decline in 2020 of “only” 8.8%, and should return to its 2019 level by 2022, thanks in particular to the €3.5 billion in public aid injected under the “France Relance” plan.
What to remember? Between upheavals, adaptation potential to seize…
As in all sectors, digital technologies and their data processing potential are gaining momentum and demonstrating the potential for performance gains and savings. A sector that has historically been little digitized due to its operational reality, today’s tools are transforming both operations and the relationships between players.
More brutal than in the automotive or aeronautics sectors, the changes resulting from environmental regulations will require a high level of adaptation from companies in the sector. Energy performance is becoming more urgent than in other industrial sectors, and digital technology is once again a strong lever for adapting to this transformation.
The core of construction, namely new construction, is collapsing. This is a structural change in the sector that will once again require a strong capacity for agility and adaptation from all players. We are building less, improving the existing and making it more efficient, more adapted to the world that is taking shape: this is one of the major trends in the construction of tomorrow.
In a context where customers are more and more autonomous, informed and demanding, the customer experience is becoming even more important in the purchasing factors and processes. The challenge was to reduce the dependence of commercial performance on the product alone, which was a real breakthrough for this player in the construction industry (B2B).
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