PROJECT OUTLINE

• The company acquired a cholera vaccine that is distributed in Canada, most European countries, Australia and New Zealand, and some Asian countries. Since its acquisition, sales have grown by double digits.
• Should the emergence of a competing product lead us to focus on the most profitable markets or to consider new markets with lower margins? How to adjust the industrial plan of the production site accordingly?

PROJECT APPROACH

• Approach structured in 3 areas:
  • New markets: commercial potential, accessibility.
  • Production: flexibility, investments in the manufacturing site.
  • Scenarios: expansion or optimization of markets served, recommendations.
• Multi-criteria selection of potential markets and sales modeling over ten years (volume, market share, price, value, trends).
• Analysis of regulatory constraints to obtain marketing authorizations.
• Selection of target markets and qualification of some of them through interviews with experts.
• Identification of production site capacity levels, modeling of associated manufacturing costs.
• Forecasting of free-cash flow for each expansion or optimization scenario of the markets served.
• Mobilization of stakeholders, formulation of recommendations.

RESULTS

• Study and modeling of target markets (maturity, potential per segment, timeline, regulatory costs).