Project outline

• A real Estate Department only involved on 3 out of  the 70  leisure activity locations, with a profitability under top management objectives and expectations

• Will to assess market potential, product attractiveness, conditions of return to profitability and relevancy to integrate real estate promotion activity within  future locations opening

Project approach

• Market analysis, Competition analysis, Customer and prospect diagnosis: Persona, Purchase key factors, image, reputation

• Profitability analysis via past and current programs -Positioning for the product pricing offer – Sales and Marketing performance analysis

• Organization analysis: Team size and skills Processes and tools

Deliverables

Operational recommendations & strategic positioning proposition

• Short-term: optimization levers to activate within 3 months

• Mid-/Long-term:
  – Conditions for model perpetuation / Scalability
  – Scenarios building
  – Draft for a 3-year plan