Pagamon performed a strategic & operational diagnosis on the real estate promotion department of a key leisure & vacation player, positioned on the high-end segment
Project outline
A real Estate Department only involved on 3 out of the 70 leisure activity locations, with a profitability under top management objectives and expectations
Will to assess market potential, product attractiveness, conditions of return to profitability and relevancy to integrate real estate promotion activity within future locations opening
Project approach
Market analysis, Competition analysis, Customer and prospect diagnosis: Persona, Purchase key factors, image, reputation
Profitability analysis via past and current programs -Positioning for the product pricing offer – Sales and Marketing performance analysis
Organization analysis: Team size and skills Processes and tools
Deliverables
Operational recommendations & strategic positioning proposition
Short-term: optimization levers to activate within 3 months
Mid-/Long-term:
– Conditions for model perpetuation / Scalability
– Scenarios building
– Draft for a 3-year plan