References

360° diagnosis of a "Real Estate Development" department

PROJECT OUTLINE

  • The Real Estate Promotion department is only involved in 3 leisure sites out of 70 and has a profitability below the objectives set by the General Management of this tourism operator.
  • The management wishes to evaluate the market potential, the attractiveness of the product, the conditions of return to profitability and the relevance of integrating the Real Estate Promotion activity to its new sites.

PROJECT APPROACH

  • Analysis of the market, analysis of the competition, diagnosis of customers and prospects: people, key purchasing factors, image, reputation.
  • Profitability analysis via past and current programs.
  • Positioning for the product price offer.
  • Sales and marketing performance analysis.
  • Organization analysis: team size and skills, processes, and tools.

RESULTS

  • Operational recommendations and strategic positioning proposal:
    • Short term: optimization levers to be activated within 3 months.
    • Medium and long term: conditions of sustainability / scalability of the model | construction of scenarios | drafting of a three-year plan.

Pagamon is a strategy and transformation consulting firm founded in 2013. We support major players in the industry, services and life sciences sectors in their search for balance. Helping them structure their strategic vision, transform their operational and/or digital model, and drive change. To support profitable, sustainable and responsible growth. As a committed player, Pagamon leads the Observatory of the Balanced Organization™, articulated around a "think tank" and an annual survey. In order to provide an innovative, sometimes offbeat, perspective on the strategic and operational implementation of transformations to support the growth of companies.