PROJECT OUTLINE

• Pagamon assists a multi-brand car manufacturer in analyzing the potential of different markets, different export scenarios, and possible synergies between its brands.
• The brand is very concentrated on its home country (90% of sales in volume). Exports are limited (10% in volume) and geographically restricted.
• Drivers favorable to export development:
  • A different offer from the Group’s brands.
  • The possibility of capitalizing on the synergies and export experience of the Group’s other brands (partners, networks, logistics routes).
  • The desire to analyze the possibilities and conditions for export development in both the short and medium term.

PROJECT APPROACH

• Animation and follow-up of a transverse work group to manage the different subjects of the project: offer, logistics, legal…
• Comparative analysis of all potential target markets to select three: economic metrics, legislation, import taxes, competitive panorama, etc.
• Internal benchmark strategy and cost of logistics routes.
• Competitive analysis targeting offers.
• Construction of different possible attack scenarios (countries, products, partnerships).

RESULTS

• Report and presentation of the different studies:
  • Costs / logistics routes.
  • Price positioning.
  • New product and market potential pairs.
• SWOT by scenario.
• Global strategic recommendations.