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This exercise, carried out over a deliberately short period of time through 6 well-framed workshops, has one virtue: it forces leaders to clearly express their true strengths, over the long term. Rather than helping to assemble a collection of small projects, with the risk of spreading investment too thinly, it helped to define large, coherent, sequenced “customer” blocks. It also enabled managers to truly decide on their strategy, rather than being subjected to it – by underpinning their investment decisions with a strong “customer” rationale.

As Victor Le Roy, Senior Consultant on the project, puts it simply: “Our Outside-In approach put the customer back at the heart of this electrical equipment manufacturer’s strategic decisions and orientations. In a tripartite “manufacturer – distributor – installer” ecosystem, we helped define the differentiation criteria on which the company wanted to be recognized by its chosen customers – and not the other way round”.

So, between Operational Excellence, Offer Superiority or Customer Intimacy, which model do you choose for your own organization over the long term? What criteria do you want your customers to value in a few years’ time? And where should you invest in customer centricity, at every link in your value chain? These are just some of the questions that our proven methodology will enable you to address, with, in just a few weeks, a clear vision of your company’s future. And of your real areas of differentiation “from the customer’s point of view”.

To find out more, just call us at +33 6 64 68 55 59. Our consultants will be delighted to organize an initial workshop to help you ask yourself the right questions… and transform yourself into a “customer-centric” company every day!