SERVICES
Tourism & LeisureBetween the successive confinements and closure of countries, 2020 will have been an annus horribilis for the tourism sector which, according to estimates, would have dropped between 60 and 80% compared to 2019. While tourism actors have had no choice but to adapt, it is now time to prepare a gradual recovery. Three levers appear to be essential for recovery.
- Refocusing the offer on intra-country tourism
Intra-country tourism already represented 75% of tourism in OECD countries before the pandemic. This proportion should increase in the coming years for several reasons: patriotism, resistance to travel abroad, the introduction of vaccine passports, and a more societal vision of the new generations who want a more respectful, sustainable, responsible and virtuous tourism.
- Reorganizing
The UNWTO estimates that 120 million direct jobs could be lost worldwide. To avoid this social catastrophe, it is essential that the players reorganize to preserve their skills and workforce.
- Further accelerating digital
The pandemic has accelerated the use of digital technology, which is now a necessity. Digital will be a key communication tool to reassure travelers about the health measures taken, to maintain the desire to live an experience and finally to offer more personalized and simple customer paths.
Accompaniment of a leading tourism operator in the reorganization of its marketing entities, in order to improve structural efficiency while sustaining a reduction in staff due to the Covid-19 crisis.
[/dsm_card_carousel_child][dsm_card_carousel_child title=”360° diagnosis of a %22Real Estate Development%22 department” image=”https://www.pagamon.com/wp-content/uploads/2019/03/Corse.jpg” badge_text=”Strategic Support” button_text=”Read more” button_url=”https://www.pagamon.com/en/project/real-estate-promotion-leisure-360-diagnosis/” button_url_new_window=”1″ _builder_version=”4.8.1″ body_text_align=”left” body_line_height=”1.4em” background_color=”#f4f4f4″ background_enable_color=”on” button_icon_placement=”right” button_alignment=”center” link_option_url=”https://www.pagamon.com/en/project/real-estate-promotion-leisure-360-diagnosis/” border_radii_badge=”on|10px|10px|10px|10px” button_bg_color__hover_enabled=”off|hover” button_bg_color__hover=”#00ede1″ button_bg_enable_color__hover=”on” button_border_color__hover_enabled=”off|hover” button_border_color__hover=”#00ede1″]
Faced with the fact that the Real Estate Development Department was only involved in 3 leisure sites (out of 70), with a profitability below the objectives set by General Management, evaluation of the market potential, the attractiveness of the product, the conditions for a return to profitability and the relevance of integrating the Real Estate Development activity into new sites.
[/dsm_card_carousel_child][dsm_card_carousel_child title=”Product Information diagnosis” image=”https://www.pagamon.com/wp-content/uploads/2021/11/Info-produit-scaled.jpg” badge_text=”Data & Information” button_text=”Read more” button_url=”https://www.pagamon.com/en/project/product-information-diagnosis/” button_url_new_window=”1″ _builder_version=”4.8.1″ body_text_align=”left” body_line_height=”1.4em” background_color=”#f4f4f4″ background_enable_color=”on” button_icon_placement=”right” button_alignment=”center” link_option_url=”https://www.pagamon.com/en/project/product-information-diagnosis/” border_radii_badge=”on|10px|10px|10px|10px” button_bg_color__hover_enabled=”off|hover” button_bg_color__hover=”#00ede1″ button_bg_enable_color__hover=”on” button_border_color__hover_enabled=”off|hover” button_border_color__hover=”#00ede1″]
Product Information (PI) covers all information about resorts, tours and cruises, to be delivered to the customer to support the sale. Pagamon conducted a diagnosis of PI activities and proposed and supported several recommendations around product information data management.
[/dsm_card_carousel_child][dsm_card_carousel_child title=”REVIEW OF TALENT ACQUISITION ORGANIZATION & OPERATING MODES” image=”https://www.pagamon.com/wp-content/uploads/2022/06/Candidate-2-scaled.jpg” badge_text=”HR Strategy & Employee Experience” button_text=”Read more” button_url=”/en/project/process-organization-review-of-talent-acquisition-organization-operating-modes/” button_url_new_window=”1″ _builder_version=”4.8.1″ body_text_align=”left” body_line_height=”1.4em” background_color=”#f4f4f4″ background_enable_color=”on” button_icon_placement=”right” button_alignment=”center” link_option_url=”/en/project/process-organization-review-of-talent-acquisition-organization-operating-modes/” border_radii_badge=”on|10px|10px|10px|10px” button_bg_color__hover_enabled=”off|hover” button_bg_color__hover=”#00ede1″ button_bg_enable_color__hover=”on” button_border_color__hover_enabled=”off|hover” button_border_color__hover=”#00ede1″]
Since the Covid-19 pandemic, the tourism sector has been facing both a cyclical and structural crisis in seasonal recruitment. Pagamon rethought the organization and operating methods of village recruitment for this leader in high-end tourism.
[/dsm_card_carousel_child][dsm_card_carousel_child title=”Operational improvement of the media creation process” image=”https://www.pagamon.com/wp-content/uploads/2023/10/Creation-Media-scaled.jpg” badge_text=”Process & Organization” button_text=”Read more” button_url=”/en/project/process-organization-operational-improvement-of-the-media-creation-process” button_url_new_window=”1″ _builder_version=”4.8.1″ body_text_align=”left” body_line_height=”1.4em” background_color=”#f4f4f4″ background_enable_color=”on” button_icon_placement=”right” button_alignment=”center” link_option_url=”/en/project/process-organization-operational-improvement-of-the-media-creation-process” hover_enabled=”0″ border_radii_badge=”on|10px|10px|10px|10px” button_bg_color__hover_enabled=”off|hover” button_bg_color__hover=”#00ede1″ button_bg_enable_color__hover=”on” button_border_color__hover_enabled=”off|hover” button_border_color__hover=”#00ede1″ image_background_position=”bottom” sticky_enabled=”0″]
Faced with exponential growth in media investments in Branding, Consideration and Acquisition in a post-Covid period, our client wanted to adapt the organization of its entire media creation chain to absorb the growing workload and improve the efficiency of its operations serving countries in Europe and Africa.
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