Organization of the deployment of a CRM tool (Salesforce)


Pagamon organizes the deployment of a new CRM tool for a car manufacturer in over 30 countries.

  • The client, a car manufacturer, wants to deploy a new CRM tool (Salesforce) in 30 countries.
  • Local teams have different cultures, habits and work methods.
  • The users show a strong resistance to change.


  • Deployment of the CRM project in the defined country perimeter and within the time and cost constraints.
  • Supporting countries during the change of the tool and after the transition to the new tool.
  • Collected feedback from the different countries in order to expand the list of “best practices” and improve the Group’s methods.


  • More than half of the countries have already deployed the CRM project.
  • Countries where the new CRM tool has been deployed are showing improved performance in terms of managing daily operations.
  • Corporate deployment methods are evolving thanks to feedback from the field and analysis by the project team.

Pagamon is a strategy and transformation consulting firm founded in 2013. We support major players in the industry, services and life sciences sectors in their search for balance. Helping them structure their strategic vision, transform their operational and/or digital model, and drive change. To support profitable, sustainable and responsible growth. As a committed player, Pagamon leads the Observatory of the Balanced Organization™, articulated around a "think tank" and an annual survey. In order to provide an innovative, sometimes offbeat, perspective on the strategic and operational implementation of transformations to support the growth of companies.