Points of view | Insights New emissions regulations and standards influence automakers' strategy Since 2017, the automotive industry faces new challenges to meet current environmental constraints. Changes in approval procedures, tightening of CAFE regulations and...
Points of view | Insights Improving employee experience Simplify daily work life, improve individual efficiency or collective productivity… or simply offer a better quality of life at work. So many issues to be addressed by the concept of employee experience!...
Points of view | Insights The challenge of media and digital visibility on conversion in the automotive sector With the emergence of new modes of mobility, the sharing economy, the automotive market must necessarily rely on digital to convert. 1. What are the main...
Points of view | Insights THE FACTORY OF THE FUTURE IS AUTONOMOUS... BUT DRIVEN BY THE CUSTOMER AND HIS EXPECTATIONS The concept of the factory of the future has taken shape with the Industry 4.0 programs born in industrialized countries (Japan, United States,...
Points of view | Insights HOW TO ALIGN EMPLOYEES’ SKILLS WITH COMPANY’S STRATEGIC OBJECTIVES? In the context of a knowledge-based economy, where the human capital plays an increasingly important role, the implementation of a real HR strategy becomes essential. The...
Points of view | Insights Interest of the CRM tools in the automotive sector 1. Uses and contributions of CRM in the automotive sector The customer journey can be divided into 3 phases: the acquisition of new customers, the conversion that transforms a purchase...
