5-Year Business plan of a Tunisan car dealer

Project outline

  • The client was looking for the demonstration of its ability to meet the distributor’s needs in sales increase, market share gain and CRM
  • The stake was to conserve the distribution of cars for the 2018-2023 period

Project approach

  • The automotive market analysis (sales volumes, market share, entry restrictions (quotas, parallel market…))
  • Financial analysis assessment
  • Strategic plan assessment for the distribution network development and the sales increase by 2023
  • Recommendations to improve client’s CRM and digital communication to meet the distributor’s expectations


  • Identification of capacities to increase sales
  • Sales projections by 2023 beyond expectations
  • Realization of a roadmap for the implementation
  • The client remains the unique distributor

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