Project outline
- The client was looking for the demonstration of its ability to meet the distributor’s needs in sales increase, market share gain and CRM
- The stake was to conserve the distribution of cars for the 2018-2023 period
Project approach
- The automotive market analysis (sales volumes, market share, entry restrictions (quotas, parallel market…))
- Financial analysis assessment
- Strategic plan assessment for the distribution network development and the sales increase by 2023
- Recommendations to improve client’s CRM and digital communication to meet the distributor’s expectations
Results
- Identification of capacities to increase sales
- Sales projections by 2023 beyond expectations
- Realization of a roadmap for the implementation
- The client remains the unique distributor
