Project outline

• The client was looking for the demonstration of its ability to meet the distributor’s needs in sales increase, market share gain and CRM
• The stake was to conserve the distribution of cars for the 2018-2023 period

Project approach

• The automotive market analysis (sales volumes, market share, entry restrictions (quotas, parallel market…))
• Financial analysis assessment
• Strategic plan assessment for the distribution network development and the sales increase by 2023
• Recommendations to improve client’s CRM and digital communication to meet the distributor’s expectations

Results

• Identification of capacities to increase sales
• Sales projections by 2023 beyond expectations
• Realization of a roadmap for the implementation
• The client remains the unique distributor