Reference

Definition, co-building & presentation of the 3-year brand strategy of 2 niche brands of luxury fragrance

Consulting support in defining, building and presenting the 3-year Brand Strategy of a Luxury Perfume Brand, belonging to a global top Beauty industry leader. Final objective being the presentation to the Global Group CEO

Definition and co-building of the presentation template and of the Brand strategy story telling. Integration of the various brand prerequisites and compulsory figures.
PMO – Global project coordination with the CEO presentation date as the ultimate deadline : retro planning, phasing, Workshop scheduling and preparation, Synthesis of inputs from the different departments, task sharing…
Thematic workshops : preparation, animation and synthesis – Financials, Growth strategy, Product architecture, Customer Experience …
Data analysis : Market trends, competitive benchmarks, growth potentials…
Brand positioning: Past, present and targeted

Extremely satisfied Client. A strong 100-slide presentation whose 25 displayable slides ready 2 weeks before deadline
Pagamon reconducted for an additional consulting mission