Project Outline

• Consulting support in defining, building and presenting the 3-year Brand Strategy of a Luxury Perfume Brand, belonging to a global top Beauty industry leader. Final objective being the presentation to the Global Group CEO

Project Approach

• Definition and co-building of the presentation template and of the Brand strategy story telling. Integration of the various brand prerequisites and compulsory figures.
• PMO – Global project coordination with the CEO presentation date as the ultimate deadline : retro planning, phasing, Workshop scheduling and preparation, Synthesis of  inputs from the different departments, task sharing…
• Thematic workshops : preparation, animation and synthesis – Financials, Growth strategy, Product architecture, Customer Experience …
• Data analysis : Market trends, competitive benchmarks, growth potentials…
• Brand positioning: Past, present and targeted

Results

• Extremely satisfied Client. A strong 100-slide presentation whose 25 displayable slides ready 2 weeks before deadline
• Pagamon reconducted for an additional consulting mission