Product Portfolio

Project Description

  • The client is looking for new sources of growth in the after-sales market
  • The stakes are to strengthen its presence and to win market share by improving market coverage of the current offer, while proposing an adapted offer to each target country

 

Project Approach

  • Analysis of the potential sales per country for existing offers
  • Detection of the sources of non-performance of existing offers
  • Definition of the priority of new offers to be launched, as well as targeted countries
  • Upgrade the sales and market data
    1. Clarification of the information flow across actors
    2. Action plan to solve inconsistencies affecting almost 20% of data

 

Results

  • Identification of the growth potential with regards to the market potential
  • Setup of an attack strategy for mature products
  • Setup of a road map for new products to be launched

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