Luxury/Fragrance: Definition, co-building & presentation of the 3-year brand strategy

Project Outline

  • Consulting support in defining, building and presenting the 3-year Brand Strategy of a Luxury Perfume Brand, belonging to a global top Beauty industry leader. Final objective being the presentation to the Global Group CEO

 

Project Approach

  • Definition and co-building of the presentation template and of the Brand strategy story telling. Integration of the various brand prerequisites and compulsory figures.
  • PMO – Global project coordination with the CEO presentation date as the ultimate deadline : retro planning, phasing, Workshop scheduling and preparation, Synthesis of  inputs from the different departments, task sharing…
  • Thematic workshops : preparation, animation and synthesis – Financials, Growth strategy, Product architecture, Customer Experience …
  • Data analysis : Market trends, competitive benchmarks, growth potentials…
  • Brand positioning: Past, present and targeted

 

Results

  • Extremely satisfied Client. A strong 100-slide presentation whose 25 displayable slides ready 2 weeks before deadline
  • Pagamon reconducted for an additional consulting mission

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