The automotive sector includes many large players, as well as many challengesin an ever more internationalized and demanding market.
Car manufacturers must also take into account the politico-environmental context of Dieselgate, having a strong impact on the entire value chain.
Nevertheless, the sector still has strong growth potential with the emergence of new technologies.
Finally, synergies between different manufacturers such as PSA (Peugeot / Citroen / Opel), Renault / Nissan / Dacia / Mitsubishi or Volkswagen AG (VW, Audi, Skoda, Seat) has reshuffled the cards worldwide.
- Hybrid development, electrical, reduction of greenhouse gas emission, eruption of green and sustainable technologies, carbon footprint
New consumer expectations:
- Connectivity, security, electric charge module, car sharing services, carpooling, independent car, connected car
- Energetics transition law, car emissions, standardization of charging infrastructures
Multi-channel consumer journey:
- Digital development (mobile, tablet, …), digital showroom
Increased competive pressure:
- Entrance of new players such as Tesla, common vehicle construction platforms
Increase in the cost of raw materials:
- Increase in the cost of raw materials such as steel, rubber, wood, tires
- Reinforce the identity and visibility of the brand
- Improve services given to the customer (quality, delivery time, after-sales service, …)
- Developing international resources to promote the penetration of new markets and build a product strategy adapted to local specificities
Collaboration and partnership:
- Facilitating fast and flexible access to new markets and product segments
- Coordinate investments and risks on niche products and innovative technologies
- Develop product innovation
- Continue to reduce cycle times and costs